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Our Team

Jayne Vining, Founder

Jayne Vining, Founder

Jayne Vining, the Chief Executive Officer, Liberty (Bert) Vining JD, the Chief Operating Officer and Neil King, the Chief Financial Officer have been operating together as a team with SafeBeat since 2008. They bring a wealth of experience from their years working on the SafeBeat Initiative.

Founded in 2008 and a federally recognized 501(c)(3) since 2009, the SafeBeat was formed by Jayne Vining in memory of her son Marc who died suddenly from sudden cardiac arrest. Cardiac Arrhythmia Syndromes (CAS) take the lives of 600 young people in the United States each month. These are preexisting but undetected heart abnormalities that can usually be detected by a non-invasive electrocardiography screening, and one out of every 350 children will test positive for an abnormality. SafeBeat, through its SafeBeat Initiative, brings testing to school districts, screening children before they participate in rigorous sports, which can trigger sudden cardiac arrest for those affected.

In collaboration with All Children's Hospital of St. Petersburg and Holtz Children's Hospital of Miami, SafeBeat has screened children in the Hillsborough Country School District of Florida, the eighth largest school district in the United States.

In late 2010, Jayne lost a second child, her daughter Julie, to a substance disorder. Jayne believes the efforts of SafeBeat can help prevent others from having to endure the tragedies she and all too many others have endured.


Liberty "Bert" Vining, JD, COO

Bert Vining, COO

Bert Vining, COO

Liberty Vining transformed the founder's vision into a thriving nonprofit. Responsibilities included the development and implementation of the organizational plan, business development, operations management, and fundraising. Liberty works tirelessly to ensure success of the organization by developing strategic alliances and mutually beneficial relationships.


Neil King, CFO

Neil King has served as the "Chief Financial Officer" since the inception of SafeBeat in 2008 and has developed the financial models that makes screening affordable. Together Jayne, Bert and Neil King created SafeBeat:

  • A foundation dedicated to the prevention of Sudden Cardiac Arrest caused by Cardiac Arrhythmias and other detectable Cardiac Abnormalities of the adolescent athlete and young American population.
  • A foundation dedicated to educating and advocating the benefits of Preventive Heart Screening that includes an Electrocardiogram.
  • A foundation dedicated to informing those "not yet fully informed" that the benefits of Proactive Prevention (heart screening) in conjunction with Reactive Preparedness (AEDs & CPR) will save the most lives possible.

Sheldon Hill, RDCS, Executive Director

Sheldon Hill, Executive Director

Sheldon is a very driven and goal oriented individual that believes you only fail when you refuse to get back up and keep moving forward! Being a registered cardiac sonographer, among many other accomplishments, Sheldon clinically understands the root cause of why children all across America needlessly die from Sudden Cardiac Death and what the proven solution is.

He is very passionate about preventing Sudden Cardiac Death (SCD) in America's youth and creating a healthier generation. Sheldon is very honored to be associated with the SafeBeat Initiative "the solution" and it's mission to screen hearts, save lives! Understanding that providing a Nationally recognized screening platform is Goliath task, it is one that he is willing to tackle. With the mind set that every child deserves the opportunity to be screened to prevent Sudden Cardiac Death.....among other health factors, the passion comes natural to press forward every day until the SafeBeat Initiative is available all across America. After all, what is the value of a child's life....it's priceless!!

Sheldon has been pivotable to SafeBeat in securing relationships in which will help propel the SafeBeat Initiative in the direction it has set forth. With this, he has also help develop funding mechanisms that is very unique in the industry and will greatly benefit all parties that participate. He is very excited of what the future holds for the SafeBeat Initiative and all the families across America that it will positively impact.

Together we can change the course of history, help eradicate a long-standing epidemic and create a healthier generation! We can't think of a higher calling on a person's life than being able to save the life of child!

You may contact Sheldon directly at sheldon@safebeat.org


Cindy Vees, Public Relations & Communications Director

Cindy Vees, Director of Public Relations & Communications

After co-owning a family service business for twenty years in southwest Orlando, and working six years in building community partnerships through a rural county Chamber of Commerce, she left that place of transition in July of 2014 to live and walk daily in the amazing place of building relationships through her business, Cindy Vees & Associates Public Relations & Marketing Consultants.

It was through her business in early 2016 that her journey with SafeBeat began, when she partnered with us in our relaunch efforts providing pro-bono consulting, introducing athlete and individual endorsement partners, rebuilding our pubic relations efforts through social media, website redesign, and building relationships that would further our efforts moving forward.

We are excited to have her and her organization as our public relations and communications representative. As a breast cancer survivor, her passion for saving lives is personal: "Until learning of the SafeBeat Initiative, I had never heard nor knew that screenings could detect genetic defects that cause the deaths of young people I had heard about in the news. To me it just makes so much sense to provide these screenings at the appropriate age, but even so much more sense because if a defect is detected it is treatable and a life is saved. As a breast cancer survivor, I have volunteered for Relay for Life with the ACS and love what they do, but so much money that is raised goes to research - not free mammograms. A routine mammogram saved my life by detecting my cancer early. With SafeBeat money goes directly to performing screenings - FREE screenings that directly saves lives. Why would we not help save the lives of young people this way? I am honored to support SafeBeat and it's efforts, not only through my company, but individually as well."

You may contact Cindy directly at cvees@safebeatorg.